Asia Market Research

The fact that Tet spending for FMCG almost doubles spending of a normal month. Packaged Foods and Beverages are hot sectors in this season thanks to their dominant contribution to consumers’ Tet basket. The peak shopping time falls in 2 weeks before the first day of the New Year.

Vietnamese Tet 2017: Exploring Tet Shopping Season

The fact that Tet spending for FMCG almost doubles spending of a normal month. Packaged Foods and Beverages are hot sectors in this season thanks to their dominant contribution to consumers’ Tet basket. The peak shopping time falls in 2 weeks before the first day of the New Year.

 

This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: http://www.kantarworldpanel.com/vn