Asia Market Research

The premium segment is experiencing strong growth — outpacing total category sales in many markets — with strong potential for continued growth as consumer buying power and spending rise around the world. Consumers aren’t just trading up on big-ticket purchases; they’re also going premium on everyday items. The personal-care, beauty, home-care and various food and beverage categories are experiencing strong sales growth in many markets around the world.

Moving On Up - Premium Products Are In High Demand Around The World

The premium segment is experiencing strong growth — outpacing total category sales in many markets — with strong potential for continued growth as consumer buying power and spending rise around the world. Consumers aren’t just trading up on big-ticket purchases; they’re also going premium on everyday items. The personal-care, beauty, home-care and various food and beverage categories are experiencing strong sales growth in many markets around the world.

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This report was provided by Nielsen. For more information on Nielsen, visit their website at: http://www.nielsen.com/

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