Asia Market Research

Modern trade in the 4 key cities of Urban Vietnam has grown slower than many previously forecasted, with an increase of just 6 points share since 2005, reaching only around 18% to date. If we compare this development with neighboring countries, surprisingly Modern Trade in Vietnam has not developed much. Why is it not yet growing at the level we might expect in a country like Vietnam, and which format should be delivering that growth?

Mini-Stores: The future of Modern Trade in Vietnam?

Modern trade in the 4 key cities of Urban Vietnam has grown slower than many previously forecasted, with an increase of just 6 points share since 2005, reaching only around 18% to date. If we compare this development with neighboring countries, surprisingly Modern Trade in Vietnam has not developed much. Why is it not yet growing at the level we might expect in a country like Vietnam, and which format should be delivering that growth?

 

This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: http://www.kantarworldpanel.com/vn