Asia Market Research

Mobile is now the primary touch point for engaging consumers. But industry hasn’t caught up with the change, traditional packaging models and the underlying business models need to adapt to a new consumption mechanism. How can you adapt your content strategy to drive positive value for this new consumption model? How can you engage the right people, with the right content, on the right device, at the right time?

Engaging Consumers in The State of Mobile

Mobile is now the primary touch point for engaging consumers. But industry hasn’t caught up with the change, traditional packaging models and the underlying business models need to adapt to a new consumption mechanism. How can you adapt your content strategy to drive positive value for this new consumption model? How can you engage the right people, with the right content, on the right device, at the right time?

Andrew

Andrew Duck
Chief Technology Officer
Zinio

Andrew Duck is the Chief Technology Officer for Zinio, the world’s leader in the digital publishing industry. Zinio provides 6,000+ magazines through mobile APP’s to 10 million consumers through 33 local language newsstands and has delivered more than 500 million magazines.

Andrew joined Zinio in 2014 after serving as Co-Founder and CTO of Audience Media, which Zinio acquired in 2014. Prior to founding Audience Media, Andrew was the Founder and Managing Director of Quiqcorp, a digital consulting company providing content management and commerce experiences to the Government, Hospitality and Media industries.

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