Asia Market Research

Native advertisements registered higher lift for brand affinity and higher lift for for purchase intent responses than traditional banner ads. But why did we forget these displays?

Native Advertising Moving Beyond Display

Native advertisements registered higher lift for brand affinity and higher lift for for purchase intent responses than traditional banner ads. But why did we forget these displays?

Bi Phuong

Phuong Nguyen
Vietnam Country Manager
AdAsia Holdings

Phuong Nguyen is the Country Manager for AdAsia Vietnam Ltd. Phuong has been involved with digital marketing and media since 2011 and has played key management roles in the both marketing communication and media companies in Vietnam.

She has worked with Time Universal Communications as both the CEO’s Assistant and later a Senior Account Manager; Mediacom Vietnam as Digital Supervisor; and MicroAd Vietnam, where she was the General Manager for the Hanoi office.

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