Asia Market Research

How can a brand thrive in a world of ever shortening attention spans, and where authenticity has become an urban legend? Sports marketing has evolved into a vehicle through which brands can altruistically engage in honest conversations with consumers. Hear how eSports are one of the new levers through which brands are generating sustained content to delight consumers.

Sports Marketing in the Digital Age

How can a brand thrive in a world of ever shortening attention spans, and where authenticity has become an urban legend? Sports marketing has evolved into a vehicle through which brands can altruistically engage in honest conversations with consumers. Hear how eSports are one of the new levers through which brands are generating sustained content to delight consumers.

Chris

Chris Tran
Vietnam Country Manager
Riot Games

Chris Tran has survived a career of earthquakes and other calamities (Advertising, Consulting) and recently joined Riot Games to open their Vietnam presence. Riot’s genre-defining game, League of Legends is one of the most popular games in Vietnam and the world, with 100 million active users.

Games come alive where Technology and Entertainment meet. Riot’s startup mentality and enthusiasm in challenging authority has contributed to it being named Inc. Magazine’s 2016 Company of the Year and Fortune's 100 Best Workplaces for Millenials in 2016.

Chris himself began with Deloitte Consulting, in New York, Philadelphia, Toronto, London and Switzerland. After his return to Vietnam, he was one of the early digital marketers building the first ad network in Vietnam, as well as launching Web Wednesdays.