Asia Market Research

Positive movement is captured in Urban FMCG market while Rural market faces decelerating growth in December 2016. In FMCG, their value contribution to Vietnam market is also higher than in other SEA countries, which is expected to increase further in the connected era.

Kantar Worldpanel - FMCG Monitor December 2016

Positive movement is captured in Urban FMCG market while Rural market faces decelerating growth in December 2016. In FMCG, their value contribution to Vietnam market is also higher than in other SEA countries, which is expected to increase further in the connected era.

 

This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: http://www.kantarworldpanel.com/vn