China is the world’s second-largest advertising market, with over one million ad agencies and about 500 college and universities offering advertising education. Besides the phenomenal growth of the advertising industry in a very short time period, China is on the cutting edge of advertising technology evolution with its highly connected and tech-savvy population and over 50% of its advertising expenditures spent on digital media.
Marking the important milestone of the 40th anniversary of the inception of modern advertising in China, the American Academy of Advertising 2019 Global Conference will be held in Beijing, China in conjunction with Peking University and the China Advertising Association.
Under the theme of “Smart Communication for a Digital World” the conference will serve as an important forum for intellectual exchange and cross-national collaboration among advertising scholars, educators, and practitioners from around the world. Particularly the conference aims at reflecting on the historical development and evolution of advertising around the world and examining the wide-ranging impact of global digital revolution on advertising practice, research, and education, including the development of technology-enabled and data-driven smart communication, and related ethical issues.