58% watch TV less than before

  • Executive Summary
    • 30’s spend more time on TV than 10’s and 20’s.
    • People enjoy watching TV with their room mate and family the most. The trend is high for 30’s.
    • 10’s use Facebook, website and youtube as info source of TV. 30’s are more influenced by TV commercials.
    • 10’s watch music program the most while the category is selected by 30’s least.
    • 58% watch TV less than before, due to the alternative on internet and personal availability.