34% receives the calls even while movies are on cinema.

  • Executive Summary
    • 20’s go to cinema most often among the age groups
    • As the way to check the latest movie information, friends,
    web/FB are common in general while 30’s have strong
    preference in Film forums
    • Facebook is the common website for getting movie information
    for 10’/20’s, while 30’s rely on 123phim.vn/
    • Lotte Cinema is the common choice for 10’s while 30’s choose
    Galaxy Cinema.
    • More than 80% buy food / snacks when going to see movies
    • 34% receives calls even when watching movies