For better or worse, the last few years have witnessed many of the world’s most famous luxury brands transform from small family-owned businesses into global powerhouses. Fierce battles have occurred for control of some brands, with investment funds, PE&VC, having developed new luxury groups. This seemingly irresistible trend tells of the all-conquering power of money and managerial skill. What brand characteristics best catch the eyes of critical investors? How can real brand value be evaluated? In this session, insiders will reveal the secrets of brand acquisition and how it can help to grow your brand.