CEIBS-Brands

 

While emerging nations are becoming increasingly important markets for luxury consumer goods, many domestic luxury brands are also making headway. After years of experience in luxury goods production for leading international enterprises, large numbers of experienced workers are now available for domestic manufacturing enterprises.
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Session I, Part 2 - The Land of Mystery - The Development of Chinese Luxury Brands

Chiang Jeongwen - Professor of Marketing & Department Chair-Marketing, CEIBS; Francis Chen - President, Seagull Group (Franz Collection); Wang Yunhe - Chairman, Zhao Yi (Beijing); Rupert Hoogewerf - Chairman & Chief Researcher, Hurun Report; Edward Lu - President, LEZARE International; Gao Zhen - Managing Partner, Mandarin Capital Partners

While emerging nations are becoming increasingly important markets for luxury consumer goods, many domestic luxury brands are also making headway. After years of experience in luxury goods production for leading international enterprises, large numbers of experienced workers are now available for domestic manufacturing enterprises. The long process of developing important markets for international top brands has produced abundant marketing professionals for domestic luxury brands. In the Chinese market, some world-class brands are quietly and tactfully integrating traditional Chinese culture into their products to create new brands. Others are undertaking localization more completely. These brands are still owned by foreign capital, but in the eyes of consumers, they are standard "MADE IN CHINA" brands.

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