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Opening Address
Ai Baojun is the vice mayor of Shanghai in charge of industry, commerce, management of state-owned assets, power generation, workplace…
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Session I, Part 1 - The Land of Mystery - The Development of Chinese Luxury Brands
While emerging nations are becoming increasingly important markets for luxury consumer goods, many domestic luxury brands are also making headway.…
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Session II, Part 1 - Just Buy a Prestige Brand - is it the Easiest Way?
For better or worse, the last few years have witnessed many of the world’s most famous luxury brands transform from…
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Session II, Part 2 - Just Buy a Prestige Brand - is it the Easiest Way?
For better or worse, the last few years have witnessed many of the world’s most famous luxury brands transform from…
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Session III - New Characters but Old Story?
Increased utilization of cutting-edge communication technologies has expanded the potential for experiential marketing in the luxury industry. This is of…
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Keynote Speech I
Luxury goods are essentially immaterial – it is the inspiration of the product and the brand, not the object itself.…
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Keynote Speech II
Want the straight facts about the luxury industry in China? Bruno Lannes gives you an overview of the industry from…
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Keynote Speech III
Who is the Chinese luxury consumer? Rupert Hoogewerf, founder of the Hurun Report "Rich List", discusses who Chinese luxury consumers…
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Keynote Speech IV
"The difference between excellence and incompetence is execution, execution, execution." So Michael Gutsatz starts his presentation, exploring the growing demand…
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Closing Address
Dr. Pedro Nueno is President and Chengwei Ventures Chair Professor of Entrepreneurship at CEIBS. He has been a member of…