CEIBS-Brands

 

Luxury goods are essentially immaterial – it is the inspiration of the product and the brand, not the object itself. Georges Kern explains how the luxury industry sells dreams, and how they create demand.
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Keynote Speech I

Luxury goods are essentially immaterial – it is the inspiration of the product and the brand, not the object itself. Georges Kern explains how the luxury industry sells dreams, and how they create demand.

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