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According to Mike Hay, publishers aren’t publishers any more- they’re media content owners and developers. Advertising is no longer sufficient to make money off of content- paid content is the future of the industry, and this is forcing a major re-think in how to run media businesses both online and offline.
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Innovation in the Media Industry and its Impact for Communications

According to Mike Hay, publishers aren’t publishers any more- they’re media content owners and developers. Advertising is no longer sufficient to make money off of content- paid content is the future of the industry, and this is forcing a major re-think in how to run media businesses both online and offline. Mike talks about this, as well as many tangential issues, including creating content for interactivity, social media, and the future of magazines.

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