Jan Van den Bergh shares his take on the behaviors of Netizen in China. He explains the concept of pull and push media and the business model of Holaba. Worldwide consumers trust less and less brand stories. Also they move away from all push communication that bluntly interrupts whatever activity they’re doing.
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Jan Van den Bergh

Jan Van den Bergh shares his take on the behaviors of Netizen in China. He explains the concept of pull and push media and the business model of Holaba. Worldwide consumers trust less and less brand stories. Also they move away from all push communication that bluntly interrupts whatever activity they’re doing.

Consumers grow up, ask questions and expect relevant answers from the brands. More and more they use the web in a pre-sales phase to read and listen to real experiences of real customers. More and more they want to compare instantly features and prices. Tune in to find out more in this iTV-Asia program.

Jan Van den Bergh has many ID’s. A baby boomer since 1952. A father of 3 and a grandfather of 1. An addicted Maoist in between 1971- 1976. A decent writer (being a linguist) who ended up in 1977 as a copywriter in an advertising agency. After I proved I could behave like a CEO I started my boutique in 1991. I became entrepreneur. Since 1994 I am webbed allover. I created one of the first purely interactive agencies in Europe. Still going strong under the Boondoggle brand name. In 2006 I moved to China for the last big enterprise-adventure in my business life.

All these sinful years in advertising I’ve been very active in the NGO-world “to make the world a better place” as they say. Before even the word CSR was invented I created an NGO where the non-profits, the social profits, the for-profits and the government bodies could meet. In peace. In that same period I co-created the very first monthly magazine treating the same green & development hot topics. I was both president of Kauri and Mo until I moved to China. Time to pick it up again.

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The words 'innovation' and 'China' are rarely used together. Not anymore. Morry Morgan, co-founder of innovation conference, Spark China, showcases innovative individuals from across the Middle Kingdom who are helping change the perception of China to the world.

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