Gregory A. Perez gave an amazing presentation about “how can storytelling lead to the next big thing?” in 2009, it is about storytelling and how Microsoft has use storytelling to connect with the customer. In this part of the interview, Gregory speaks about what other storytelling exercises has Microsoft been involved with to connect to the customers. He reveals his thoughts on how has Microsoft been able to grown, to break the barriers and be innovative at the same time. To find more about his own experiences with Microsoft and how does toy helps him to bring passion and stimulate innovation, tune in to the interview with Spark China, iTV-Asia.
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Greg A. Perez

Gregory A. Perez gave an amazing presentation about “how can storytelling lead to the next big thing?” in 2009, it is about storytelling and how Microsoft has use storytelling to connect with the customer. In this part of the interview, Gregory speaks about what other storytelling exercises has Microsoft been involved with to connect to the customers. He reveals his thoughts on how has Microsoft been able to grown, to break the barriers and be innovative at the same time. To find more about his own experiences with Microsoft and how does toy helps him to bring passion and stimulate innovation, tune in to the interview with Spark China, iTV-Asia.

Gregory has been tackling mass media and communication experiences for over 13 years, from designing newspaper pages for the Chicago Tribune and the St. Petersburg Times, to exploring online social shopping at Epinions.com and helping shape interactive journalism for MSNBC.com. At Microsoft, he's lead the design for several online services including Virtual Earth, Windows Live and Live Search. Here in Shanghai, he's all about developing the next generation social mobile experiences with Microsoft China.

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Spark China

Spark China is a full-day ideas conference that has featured industry leaders, non-profit pioneers and a selection of brilliant individuals around Greater China who have successfully found unique solutions to real problems.Spark China talks are designed to fascinate, inspire and ignite new pathways for their listeners.Powered by ClarkMorgan Corporate Training, Spark China brings 'unlike-minded' people together from the fields of humanity, environment, business, and science and all profits are given to China-based charities.

morry_morgan

Host: Morry Morgan - Co-Founder, Spark China

The words 'innovation' and 'China' are rarely used together. Not anymore. Morry Morgan, co-founder of innovation conference, Spark China, showcases innovative individuals from across the Middle Kingdom who are helping change the perception of China to the world.

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