Hank Horkoff is co-founder and CEO of Praxis Language, which provides convenient language-learning solutions combining audio podcast lessons, web/mobile study tools and speaking practice with live teachers. At Praxis Language, Hank has been responsible for corporate strategy and product development including the award-winning ChinesePod.com.
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Hank Horkoff

Hank Horkoff is co-founder and CEO of Praxis Language, which provides convenient language-learning solutions combining audio podcast lessons, web/mobile study tools and speaking practice with live teachers. At Praxis Language, Hank has been responsible for corporate strategy and product development including the award-winning ChinesePod.com.

Hank Horkoff has a background in technology and entrepreneurship. When he came to Shanghai to work in 2001, language was a real challenge for him. Based on his own experiences, he wanted to look into technology to make learning language easier for adult, hence ChinesePod emerged in 2005, it is an excellent tool to teach Chinese as well as the culture. From this part of the interview, Hank reveals his thoughts on the challenges he faced to turn ChinesePod into a success. He speaks about the behaviour of his target consumer, and their acceptance to internet learning. Find out more about his secret behind the success and his business plan in the future in this iTV-Asia Interview.

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Shanghai Business

Here, iTV-Asia gets in touch with the ideas behind business leaders in China. Entrepreneurial thinking and innovative business strategies have indeed had an impact on both foreign and local enterprises in China. What obstacles have been faced by key leader leaders in a business environment which is rapidly growing but also clings to cultural practices? How has this impacted the Chinese government and Chinese market? These informative interviews address such issues and bring to light how Shanghai Business has shaped China business news today.

Leanne Wang

Host: Leanne Wang - Financial Reporter, China Business News

Leanne, a guest host for ITV-Asia, is a financial reporter at China Business News (CBN), a leading financial media in China. She hosts programes at ITV-Asia interviewing business leaders and experts. At CBN, she covers markets for commodities, equities and bonds; private equity and venture capital funds; sovereign wealth funds; company scandals, and legal disputes.
Leanne started her journalism career by freelancing for various financial publications and iterning at Financial Times in Hong Kong. She also had experience in marketing communication field at MNCs in Shanghai and Hong Kong. Leanne holds PgDip in Journalism from University of Hong Kong, MSc International Marketing Management from the University of Leeds, UK, and BA in International Chinese Studies from East China Normal University, China.

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