The research objective for the Infocus Tet survey was to identify underlying trends in terms of spend, activities and brand behavior within certain categories, which hold preference during Tet. For this survey more than 6,000 Vietnamese people were interviewed between Feb. 29 and March 4, 2016 in metro urban cities, secondary cities and rural areas. The survey shows that over 60% spend at least 50% of their entire months salary on Tet purchases, with 20% spending more than a full months salary on Tet, identifying Tet as a spending bonanza for certain categories and services.

2016 Tet Survey

The research objective for the Infocus Tet survey was to identify underlying trends in terms of spend, activities and brand behavior within certain categories, which hold preference during Tet. For this survey more than 6,000 Vietnamese people were interviewed between Feb. 29 and March 4, 2016 in metro urban cities, secondary cities and rural areas. The survey shows that over 60% spend at least 50% of their entire months salary on Tet purchases, with 20% spending more than a full months salary on Tet, identifying Tet as a spending bonanza for certain categories and services.

INFOCUS Mekong Research1

Infocus Mekong Research, Vietnam's first dedicated Mobile Market Research firm. Infocus focuses on Mobile phone data collection, specialized custom research and integrated strategic research and covers the Mekong region with partners, MDI & POD Research. 

For more information on Infocus Mekong Research visit their website at:  http://www.ifmresearch.com/en/

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