Japanese automobile maker Nissan announced on Friday that it will be forced to delay the launch of its new Ariya electric automobile from this summer to “sometime” this winter because of the global chip shortage that is affecting multiple automobile manufacturers.
Nissan had announced the Ariya model in July 2020 and said at that time that the new 100% electric model would go on sale in Japan from the summer of 2021, in time for the Tokyo Olympics, and that the car would then launch in China, Europe and North America by the end of the year.
Nissan said in a press release that customers in Japan could now order the limited-edition B6 model for "this winter," without specify a specific date. It made no mention of when the auto would be available in overseas markets.
A Nissan spokeswoman confirmed to Japanese media that the global semiconductor shortage that is affecting automobile manufacturers around the world was delaying the Ariya’s planned launch in both Japan and overseas.
The Nissan spokeswoman said that, "We have been facing various industry challenges, including semiconductor shortage, and our priority is to ensure that we deliver the highly advanced all-new model to customers with the highest level of quality and care. In order to make sure that those things are done, we have delayed the sales in our area."
Makoto Uchida. General Director of Nissan, had previously said that the Ariya model is particularly important for Nissan, which sees it as key to opening a "new chapter" for the firm, since the
Ariya will be the automaker's first 100% electric vehicle targeting the general car market since the Leaf debuted more than 10 years earlier.
Nissan and other automakers have said that the semiconductors they are interested in purchasing are in short supply, in part to increased demand for home electronics during the global COVID-19 pandemic.