The Singapore Tourism Board (STB) has announced that it will start accepting applications for organizers to pilot Meetings, Incentives, Conventions and Exhibitions (MICE) events with up to 250 attendees from October. STB along with the Ministry of Trade and Industry (MTI) will review all MICE event proposals and that once they approve events, event organizers can then proceed to plan and hold their events.
STB said that organizers who apply to pilot events with up to 250 attendees must demonstrate their ability to implement Safe Management Measures to meet a set of health and safety outcomes.
The decision to accept applications to pilot MICE events of up to 250 attendees comes on the back of STB’s Safe Business Events Framework for business events of up to 50 attendees, which was first announced in July 2020.
The STB’s move to start accepting applications for events of up to 250 attendees reflects the importance of the MICE industry as well as the strong industry interest in and demand for business events.
Keith Tan, CEO of the STB, said: “The MICE sector is a strategic one for the Singapore economy, and its safe and gradual resumption will safeguard jobs and core capabilities. It will also help those in related sectors such as hospitality and aviation. Public health and safety remain our utmost priority, and we have worked closely with the industry to create strict protocols and develop new ways of organizing events. These pilot events and solutions will help Singapore lead the way as a safe, trusted and innovative destination for MICE events.”
In 2019, STB commissioned a MICE Economic Impact Assessment report which said the industry supported more than 34,000 jobs with an economic value-add of $3.8 billion SGD, equivalent to 1% of Singapore’s GDP. The report also showed that business travellers spend double that of leisure travellers, making them high-yield visitors.
To guide the MICE industry in developing its agility and building resilience post-COVID-19, the Singapore Association of Convention and Exhibition Organizers and Suppliers (SACEOS) is collaborating with STB and Enterprise Singapore (ESG) to formulate an Event Industry Resilience Roadmap (IRR). The roadmap will be launched in September and will provide information on best practices and safety measures in line with a planned resumption of business events.