“Messe Berlin (Singapore) has announced that ITB Asia, MICE Show Asia and Travel Tech Asia will go virtual from October 21 ~ 23, 2020”
Originally scheduled on the same dates, the annual travel trade show will instead be held on a virtual platform, due to the uncertainty over continued global travel restrictions and safe distancing measures.
The virtual event will be hosted on a newly developed platform, also known as the ITB Community, set to launch on August 12th.
In addition to hosting this year’s edition of ITB Asia, MICE Show Asia and the inaugural Travel Tech Asia, ITB Community will also facilitate a year-long virtual engagement programme for key stakeholders which will allow them to continue forging new partnerships and strengthen existing business relationships with important players in the region.
Katrina Leung, Managing Director of Messe Berlin (Singapore) said: “We undertake a huge responsibility as Asia’s leading travel trade show to adapt and serve the travel trade community in recovery. Taking into consideration the need for businesses to connect, it is imperative for us to unite the community to enable business meetings to take place for a seamless knowledge exchange. ITB Community will be the latest permanent addition to a wide variety of offerings we have for our customers to tap into for their business success.”
The three-day virtual event for ITB Asia, MICE Show Asia and Travel Tech Asia will incorporate key features including business matching between buyers and sellers, top notch conference sessions, virtual exhibition and more, creating a marketplace for the travel industry.
ITB Asia, MICE Show Asia, Travel Tech Asia 2020 – A Virtual Experience The 2020 virtual edition for ITB Asia, MICE Show Asia and Travel Tech Asia will be complimentary and serves as a value-add to all confirmed exhibitors of ITB Asia 2021.