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Samsung unveils AI digital avatars

Samsung’s new AI avatars can be your “artificial human” companion


Samsung laboratories has unveiled a digital avatar it described as an AI-powered "artificial human", claiming it is able to "converse and sympathies" like real people.

The announcement at the opening of the 2020 Consumer Electronics Show (CES) touted a new kind of artificial intelligence called NEON, produced by the independent Samsung unit Star Labs.

The technology allows for the creation of customized digital beings which can appear on displays or video games and could be designed to be "TV anchors, spokespeople, or movie actors" or simply "companions and friends", according the California-based unit of the South Korean giant.

"NEONs will be our friends, collaborators and companions, continually learning, evolving and forming memories from their interactions," said Pranav Mistry, chief executive of the lab.


Samsung’s NEON, a digital avatar is described by the company as an AI-powered "artificial human"

Each Neon avatar is “computationally generated” and will hold conversations with users while displaying “emotions and intelligence,” says the company. Their likenesses are modeled after real humans, but have newly generated “expressions, dialogs, and emotion.” Each avatar (known individually as “NEONs”) can be customized for different tasks, and is able to respond to queries “with latency of less than a few milliseconds.” They’re not intended to be just visual skins for AI assistants, but put to more varying uses instead:

“In the near future, one will be able to license or subscribe to a NEON as a service representative, a financial advisor, a healthcare provider, or a concierge. Over time, NEONs will work as TV anchors, spokespeople, or movie actors; or they can simply be companions and friends.”




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