Asia Business Channel

Domino’s Japan launches 'Halloween Roulette' pizza using “ghost” pepper sauce


Domino’s Japan has launched a new “Halloween Roulette” pizza to take advantage of the October Halloween spirit that offers a challenge for those that are brave enough and daring enough to take a bite into this challenge.

What makes the Halloween Roulette pizza special is the fact that one randomly selected slice in each pizza is spiked with “ghost” pepper sauce (Bhut Jolokia), which is more than 100 times hotter than regular pepper sauce.

Based upon the Scoville scale, which measures the spiciness in foods, Jalapeño peppers range from 2,500 to 8,000 Scoville units, while ghost peppers are between 855,000 and 1,040,000 Scoville units. In other words, ghost peppers are at least over 100 times hotter and can be over 400 times hotter than Jalapeños if you compare the low and high extremes of each pepper variety.

Fortunately (or unfortunately, if you're a spice maniac), only a small ampule of ghost pepper sauce is used, so the one who gets the spicy slice in this pizza version of “Russian Roulette” won't suffer unbearably.

Those who are up for the challenge can order the "Halloween Roulette" option (one slice selected at random spiked with ghost pepper) free of charge on any medium, regular, or large pizza they order between Oct 14 and Nov 4.

According to a Domino’s press release, keep in mind that medium and regular pizzas have eight slices and that large pizzas have 12. If you're into odds and probabilities, you’ve got either a 12.5% or an 8.3% chance of getting the “Halloween” slice.

It’s hard to tell which slice is spiked at first glance, so you can enjoy the thrill of not knowing which slice is "the one. Domino’s says that, "You can add the option on a pepperoni pizza like the one pictured above, or, if you're really hardcore, add it to a Spicy Pizza with two extra Jalapeño pepper toppings (for a total of three)!

If you're ordering more than one pizza and are worried you might get the Halloween Roulette pizza mixed up with another pie you ordered, Domino's Japan has it covered, literally, with a special sticker clearly identifying the pizza as "Halloween Roulette".




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