Asia Business Channel

Thailand’s Central Group plans to launch 20 new hotels in Vietnam

Centara’s Resort in Seminyak, Bali, Indonesia.

Thailand’s Centara Hotels & Resorts chain says that it plans to open 20 new hotels across Vietnam in the next five years. The locations for the company’s new hotels will be in Cam Ranh, Da Nang, Hai Phong, Ho Chi Minh City, Hoi An Nha Trang and Phu Quoc. Thirayuth Chirathivat, CEO of Centara Hotels & Resorts said that, "Vietnam’s tourism industry enjoyed a great year in 2018 and we expect this to continue for many years to come."

The company will also look to launch hotels in other cities where business and tourism growth look to expand, and includes Ho Tram, Mui Ne and Vung Tau as other locations that its studying. Decisions on the locations will be based upon evolving tourism growth patterns as well as proximity to airports, such as the new international airport in Dong Nai province, since the locations of airports will determine the potential mix of international visitors.


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The Centara Grand Beach Resort in Phuket, Thailand


International visitor arrivals in Vietnam totaled 15.5 million in 2018, with more than 50% of this total coming from Asia. In the first half of this year, Vietnam saw international arrivals increase 7.5% year-on-year to 8.5 million f visitors in total.


Positive tourism trends are driving demand for new hotels and resorts. Recent data from hotel industry analysts STR Global shows that over 23,000 new hotel rooms are currently being constructed in Vietnam.

Part of the Central Group, one of Thailand’s leading conglomerate, Centara is an award-winning international hotel group with a global collection of hotels and resorts in Thailand as well as Laos, the Maldives, the Middle East, Sri Lanka and Vietnam.

Centara said in the company’s annual financial report that Vietnam will form an important part of its global growth strategy. Currently the company has 71 hotels and resorts and expects to double this to 140 hotels by 2022. Centara’s hotels have received global acclaim.


• In Bangkok – The Centara Grand & Bangkok Convention Centre at Central World has been named as one of the world’s top conference venues


• In Hua Hin – The Centara Grand Beach Resort & Villas has been named by CNN as one of the best heritage hotels in Asia


• In Pattaya – The Centara Grand Mirage Beach Resort has been ranked by Trip Advisor as the “Best family resort in Thailand” for the past 5 years


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The Centara Sandy Beach Resort in Da Nang


Centara already is active in Vietnam, the groups Centara Sandy Beach Resort Danang is a popular upscale beachfront resort on country’s stunning central coast and the parent company, the Central Group, operates a range of retail brands across Vietnam

Centara foresees opportunities for all six of its brands in Vietnam, which include Centara Grand, Centara, Centara Residences & Suites, Centara Boutique Collection, Centara by Centara and its latest concept, COSI, which caters for freedom loving and tech-savvy travellers.

The company said that, “Boosted by booming intra-Asian travel, more relaxed visa policies and impressive improvements to transport infrastructure, Vietnam is already well on track towards another record-breaking tourism year in 2019. With our collection of hotel concepts, global hospitality expertise and local market experience, we are well placed to achieve our targets in Vietnam.”

 

 

 

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