Asia Business Channel

Line TV aims to be TV for all Thais

Line TV (Thailand) has outlined a three-year vision to become an online TV platform that will reach all Thai TV viewers nationwide by 2021, along with a target of over 100% ad spending revenue growth per year.

Ariya Banomyong, Managing director of Line Thailand, speaking at Line TV Nexplosion 2019 said that: “Line TV is a combination of over-the-top and linear TV developed for Thai consumers, and in the past four years Line TV was one of the highest-growth businesses of Line Thailand.”

Kawin Tangudtaisak, Content Business Director for Line Thailand said that during the next three years (2019-2021) Line TV has a goal to become to be the No,1 online TV platform for Thais and expects to reaching 55 million TV viewers (up from 33 million at present) which would account for 60% of TV viewers in Thailand.

The watch time of Line TV is 2.43 hours daily. Female make up 59% of Line TV’s viewers and male viewers make up 41% of the viewing audience. The age bracket of the most viewers is 25-34 years old at 39%, followed by over 45 (25%), 35-44 (20%) and 18-24 (16%).

In his remarks Kawin noted that: “We are no longer online TV for only young people, thanks to four soap opera hits in 2018 that have 1.2 billion rerun views on Line TV.”

According to Kantar TNS, and Infosearch, the top three categories of free Internet content are: (1) Thai dramas, (2) music and (3) game shows; and the top paid content consists of movies and international series. The study found that consumers are watching traditional TV less because they have less time (79%), the air times are unsuitable for them to watch programs (41%) or a proper variety of programming they want to watch is unavailable (29%). To achieve its goals, Line TV will feature more quality original content under the co-production model and offer more exclusive content.

Norasit Sitivechvichit, commercial director of Line Thailand, said the company expects to increase its advertising revenue this year. Overall advertising spending on Line TV doubled last year, with 400% growth in the fourth quarter. During the same period, Line TV grew 100% consecutively and the company aims to grow by more than 100% in 2019.

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