Asia Business Channel

Vietnam becomes Samsung’s global R&D headquarters

Samsung, with its huge investment in manufacturing in Vietnam, has expanded its operations to make Vietnam the global headquarters of its research and development (R&D) activities. SVMC, among Samsung’s other R&D centers around the world, is responsible for filling Samsung’s phones with “life” and “soul.”

Established in Vietnam in 2012, SVMC has been responsible for developing the entire software system and features for several Samsung phones, such as the Galaxy V, Galaxy J, and Galaxy A7. While Galaxy V and Galaxy J are mid-range phones, Galaxy A7 is a high-end phone, only behind flagship models like Samsung Galaxy S and Galaxy Note.

The most difficult part of the Galaxy A7 project was the camera design, as this is Samsung's first phone with three rear cameras. In the first phase, the project engineers of SVMC had to co-operate with User Experience (UX) designers from Korea and India to research and then develop application platforms for the product.

Shim Won Hwan, general director of Samsung Vietnam said: “We are extremely proud that the Vietnamese engineering team has successfully implemented an important software project for the strategic Galaxy A7 product. With this success, we hope to completely change the world’s view of Vietnam. We will not only be Samsung's largest mobile phone manufacturers, but will become Samsung's most important base in the field of mobile phone research and development,"

Over the past 10 years, Samsung has grown steadily in Vietnam, with high-tech manufacturing complexes in Bac Ninh, Thai Nguyen, and Ho Chi Minh City, and has invested over $17.3 billion USD into the country. As a result, Vietnam has become Samsung's global manufacturing base, employing 35% of Samsung's global staff and providing up to 40% of Samsung's products. With the development of this production base, SVMC has also been growing at a steady pace.

At first, SVMC engineers only undertook software upgrades or localized additional features to better suit certain markets. It was not until 2014 that SVMC was assigned the first major project to develop products for the Galaxy V – which was only sold in Vietnam.

In 2016, SVMC took on its first original project for the J1, which was followed by other original projects related to the J series, like J2 or J7 Pro, which are all mid-range phones.

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