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Seoul Design Cloud promotes the city as Asia’s design hub


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Seoul is promoting itself as Asia’s leading design hub with a series of design-related events as part of Seoul Design Cloud

Hosted by the Seoul Design Foundation, Seoul Design Cloud, a mega design event comprising Seoul Design Week, Seoul Upcycling Week and Seoul Fashion Week –– kicked off recently at the Dongdaemun Design Plaza.

Dongdaemun Design Plaza

Choi Kyung-ran, the head of the Seoul Design Foundation, said at a press event on the opening day that “With Dongdaemun Design Plaza as the center, Seoul’s design will take a leap forward. And Seoul Design Cloud will show the way. The DDP will receive attention (from around the world) and that we hope that through this opportunity, the venue can grab people’s attention.”

The 10-day event kicked off with the Human City Design Seoul conference, which discusses the city’s future in terms of design-related aspects. At the conference, Seoul Mayor Park Won-soon spoke as a social designer, suggesting Seoul move on as a design city. A related exhibition is being held at the DDP during the period of the event, introducing cases from 21 cities in which design has made people’s lives better.

Ahn Gi-hyun, the head curator of the exhibition, and his team gathered examples from around the world, and contacted cities to receive videos that are being shown at individual kiosks.

“Seoul See You Tomorrow Pyeongyang” is an exhibition that celebrates cooperation and harmony between the two Koreas and hopes to link the two capital cities beyond physical and political boundaries.

Around 41 graphic designers and illustrators from Korea and abroad participated in creating artworks that imagine what the two cities would be like in 2030, using mainly the colors of red and blue.

Meanwhile, young student designers will showcase 100 new hanbok designs on Sunday at Changdeokgung, with student models wearing the designs walking around the palace garden. The outfits were shown to the public on Monday at a fashion show in line with the opening of Seoul Design Cloud. During the event period, a market will also be held at DDP to introduce local brands based in the Dongdaemun area, the fashion hub of Seoul.

An advertisement for Seoul’s Dongdaemun Fashion Town

Jun Gi-hyun, an official from the Seoul Design Foundation said of the exhibition that, “We have obtained fundamental results by cooperating with the Seoul Metropolitan Government on the topic of city revitalization. Regarding design, there are numerous things happening. It is our role to show everything we can to the people, allowing them to be inspired.”



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