Asia Business Channel

Thailand’s Dusit International enters Vietnam with first resort

Dusit International, one of Thailand’s leading hotel and property development companies, has launched its first hotel project in Vietnam with the opening of Dusit Princess Moonrise Beach Resort on Phu Quoc Island.

The hotel will operate under Dusit’s “Princess” brand, which is considered a mid to upper scale 4-star brand.  The new resort is located on Phu Quoc island’s west coast and features 108 rooms that range in size from 32 sq/m deluxe rooms to 90 sq/m suites.  Most of the resorts rooms overlook Bai Truong Beach, a 20+ KM long stretch of sand that is also known as Long Beach.

The resort is designed to highlight both traditional Thai hospitality and contemporary Vietnamese culture and blends both in a style that should appeal to both domestic and international guests. 

Nguyen Thi Thu, General Director of Linh Chi Ltd., Co., the resort owners said: “Beside service and food quality meeting international standards of a four-star resort, sincerity is our primary focus to win customers’ confidence. I want to bring the best care to our customers.”

Boon Kwee Lim, COO of Dusit Hotels and Resorts said of the new resort:  “We choose Phu Quoc as it is a very potential market with strong tourist growth. We plan to open more hotels in Vietnam in the future, most likely in Danang, Ho Chi Minh City, and Hanoi.”

At the new resorts opening ceremony, Ngo Hoai Chung, the Vice-chairman of the Vietnam National Administration of Tourism (VNAT) said: “In the bright picture of the tourism industry, the hotel sector is the brightest spot. Hospitality draws the largest investment, produces the fastest growth, and has the most well trained human resources in the tourism industry. The changing face of Phu Quoc tourism is the most convincing evidence for the explosion of hotels and accommodation in recent times.”

Phu Quoc Island is one of Vietnam’s fastest growing tourism destinations.  Although the domestic market is the largest tourism segment, future international flights from France, Japan, South Korea and the United Kingdom are expected to expand international arrivals. 

According to figures from the local administration, in 2017 the island received 1.96 million visitors, a 35% year-on-year increase.  This includes 360,000 international visitors an increase 72% from the previous year. In the first quarter of 2018, visitor arrivals increased 37% over 2017, with 760,000 people visiting the island, including 286,000 International travelers. By 2030, the island expects 7 million visitors annually with international arrivals accounting for 35% of the market.

Tourism authorities in Phu Quoc are keen to create a diversified tourism market that can accommodate a mix of tourists and is working with developers who want to build mid-level 3-star hotels as well as 4-star and 5-star hotels and resorts.   Currently the island has approximately 16,000 rooms in supply with 7,000 rooms being in the 4-star and 5-star category. 

In order to increase its attractiveness for tourism investment, Phu Quoc is providing developers with special incentives on land use and leasing and investment. The island is also one of the Special Administrative-Economic Zones proposed in the Draft Law on Special Administrative-Economic Units, and is expected to receive additional central government support and funds to upgrade its infrastructure.

Read 98