Asia Business Channel

Accenture acquires China digital marketing agency HO Communication

Global consulting company Accenture (has agreed to acquire Shanghai-based HO Communication, a full-service digital marketing agency in China with a strong portfolio of local and multinational clients. The acquisition will expand the ability of Accenture Interactive to bring its unique blend of digital design, marketing, content and commerce services to clients in Greater China seamlessly and at scale.

HO Communication is one of the leading independent, integrated digital marketing agencies in China and has offices in Beijing, Chengdu, Nanjing and Shanghai.  The agency is focused on omni-channel brand experiences and customer engagement. It offers a connected set of marketing services ranging from content creation and creative design to branding and media services that create engaging brand experiences for clients.

Wei Zhu, Chairman of Accenture Greater China said of the acquisition: “We are committed to China and our clients to continuously uplift our capabilities, especially in an area as critical as digital to help our clients transform and grow. China is the world’s largest digital consumer market and HO Communication will strengthen our ability to meet the growing digital demands of our clients, to be their partner of choice in digital transformation, and to help them achieve better business performance.”

HO Communication is the latest addition to the Accenture Interactive portfolio in Greater China, which includes Fjord, a global leader in design and innovation; PacificLink, an independent set of digital agencies in Hong Kong; Altima, a digital commerce agency; and Mackevision, a leading producer of CGI and immersive content.

Accenture Interactive’s strategy is to make the best-in-class digital capabilities seamlessly available to clients and to co-create and design innovative solutions in Accenture’s Interactive Studios.  Accenture’s operational goals are to bring the agencies together to help clients envision, create and execute the best customer experiences possible.

Jason Chau, Managing Director, Accenture Interactive Greater China noted: “HO Communication’s leading omni-channel customer engagement capabilities will add to

Accenture Interactive’s existing offerings in Greater China. Combined with Accenture’s scale across all our capabilities Greater China, it will provide a compelling client proposition for maximum impact to business performance.  The combination will put a more complete set of capabilities at the fingertips of our clients, enabling them to harness the creativity of a digital marketing agency and the insights of a business consultancy, and giving them access to a technology powerhouse to create the best experiences on the planet.”

HO Communication was founded in 2014 and employs more than 200 people across China with digital creative, design, marketing, media, and brand content capabilities. The agency has more than 100 Chinese and multinational clients across China.

Lamy Zhang, CEO of HO Communication, said: “The state of the traditional marketing and advertising industry is changing. Clients want campaigns, but they also want advice on strategy and assistance on delivery. We see this as the future for the industry, and want to be part of creating and shaping that future, which is why I’m excited about pairing up with Accenture.”

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