Asia Business Channel

DHL eCommerce partners with SE-ED Book Center for delivery in Thailand


DHL eCommerce, a division of the world’s leading logistics company, Deutsche Post DHL Group, has partnered with SE-ED Book Center to provide its “DHL ServicePoints” shop-within-a-shop’ outlets in 150 SE-ED Book Center locations in Bangkok and across the country; and will roll out the outlets to all 394 SE-ED branches this year.

This collaboration is in line with DHL eCommerce’s focus to provide its DHL ServicePoint network to over a thousand locations by the end of 2018. Operating as a ‘shop-within-a-shop’, ServicePoints are equipped with state-of-the-art technology where parcels can be processed within seconds. Customers receive shipment confirmation by SMS or email.

Kiattichai Pitpreecha, Managing Director, DHL eCommerce Thailand & Southeast Asia said of the partnership that: “We are pleased to be partnering with SE-ED Book Center to offer more parcel drop-off and collection points, all of which are located at major malls or at easily accessible sites. The process at the ServicePoint is quick and hassle free, with no need to stand in long queues.”

Pitpreecha also noted that: “We have witnessed amazingly strong growth since the launch of our domestic delivery network in Thailand two years ago. We stay committed to enhancing our existing solutions to serve the growing SME and C2C markets. E-Commerce will continue to grow in Thailand and we are committed to enabling a better e-commerce experience for both our sellers and shoppers. As such, we will continue to offer more access points, more payment options and a truly integrated service to enable easier and simpler access to the rapidly growing Thai e-commerce ecosystem.”

Thanong Chotisorayuth, Managing Director, SE-Education Public also said of the partnership that: “The plan is to extend this partnership to over 70 provinces in Thailand by the end of this year and in keeping with Thailand’s 4.0 initiative, we want to do our part to enable more Thai citizens to embrace e-commerce as much as SE-ED has by bringing our store online. Since the launch of our online store in 2007, we have seen steady increase in sales and we are confident that as long as there’s reliable delivery at the backend, e-commerce adoption will rise further.”

Chotisorayuth also noted that the new service creates an additional revenue stream for SE-ED Books and that, “Consumers will soon be able to use SE-ED Book Center outlets as an alternative delivery address for their domestic e-commerce orders. “It is all about keeping the customer at the center of all that we do, and this is another great example of how we are simplifying their lives.”



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