Hong Kong based on-demand delivery app Lalamove is trying to control the last-mile delivery market, including B2B, B2C and C2C deliveries. The company operates in over 120 cities across China and Southeast Asia. In the last five years, Lalamove has received $160 million USD in funding, including Series C funding of $100 million USD in late 2017 and the company has set in motion an expansion plan to establish a greater brand identity and plans to expand into more than 100 new cities in Asia.
According to information supplied by the company, 25 million users have downloaded the Lalamove app, which allows consumers to connect to the Lalamove food delivery platform as well as with the company’s fleet of delivery vehicles, which includes motorcycles, cars, vans and trucks.
Global fast-food chain Burger King announced a partnership with Lalamove in November 2017 to deliver food to customers in China. Since that time, Lalamove has used Burger King as a “test case” to sell its services to a variety of local, regional and international brands.
The company is especially keen to move into the Indonesian, Thailand and Vietnamese markets, which have all experienced dramatic growth in e-commerce. Although there are a variety of companies involved in “last-mile” delivery in each of these countries, Lalamove believes that it can make inroads not only with e-commerce brands but also with stand-alone food brands such as Burger King in China.
In Thailand, the company says that is has 50,000 drivers who have travelled 520 million km since 2013 and that delivery times average less than 1-hour. E-commerce in Thailand is expected to increase 250% by 2023 and the country is experiencing a number of new delivery options, including delivery services such as Lalamove as well as an increase in 24-hour convenience store pick-up services.
Although Lalamove is flush with funds from its 2017 Series C funding, the company needs to be smart and understand that each market has its own unique set of challenges. In Thailand, DHL has partnered with SE-ED books to provide shop-in-shop outlets for consumers and the recent merger of Uber into Grab seems to ensure that “Grab Bike” delivery services will become a “brand” easily recognizable by corporate customers and consumers.
The Growth of Lalamove from 2013 ~ 2017