Asia Business Channel

Adobomall brings AR to Philippines E-commerce

Adobomall, which bills itself as the “Philippines First Online Shopping Mall” plans to debut
a Augmented Reality (AR) shopping technology that will engage customers (a la Pokemon Go) and allow them to have “a feel for the product they are buying,” bringing down one of the few remaining barriers between brick-and-mortar establishments and online stores.

Walter Young, founder of Adobomall, said that his company is ready to take the next step in pushing the boundaries of online shopping in the Philippines, and that augmented reality (AR) will allow the company to have a unique position in the local e-commerce market against international giants, such as Amazon and Lazada.

According to Young, the new AR app ... “Is going to be experiential. More than that though, I think the moment we roll it out, we will develop a craze. We can roll it out in a certain location and that certain location will have great finds and limited items. You can find it in your phone, but once you find it no one else can get that.”

Adobomall says the new AR feature is ready for launch once it secures the necessary documentation to protect its intellectual property rights. According to the company, Adobomall is more than just a marketplace. It is built like a real shopping mall, providing an online presence for legitimate merchants selling authentic goods.

Since its soft launch in the latter part of 2016 with only nine sellers, Adobomall is now home to close to 300 stores. The company has signed up 500 merchants and expects to have 1,000 merchants on its platform by the end of 2018.

The Philippines, with a population of more than 100 million people scattered across more than 7,000 islands, had great e-commerce potential, and yet the country has the lowest e-commerce penetration rate in Southeast Asia. Impediments to e-commerce growth in the country include low digital penetration rates along with a limited logistics infrastructure that makes the process of receiving goods and paying for them complicated.

Since its launch at the end of 2016, Adobomall has grown from 6,000 users to estimates of 140,000 users and website traffic reached 1.2 million in January 2018. In order to continue to grow its online traffic and realize its vision of operating like a real shopping mall, Adobomall plans to launch a restaurant service later this year that will be different than selling restaurant vouchers on its platform. The website also plans to offer grocery items, consumer services and movie bookings in the future.

In order to help its merchants understand the profiles of their customer and boost online checkout purchase rates, Adobomall is offering a data analytics service to its merchants.
The data that the online platform collects, can determine the most looked at items in merchant stores; how many times an item was placed in a shopping cart; whether the transaction was concluded or abandoned; the demographics of prospects, and offers that push prospects to become customers. Currently Adobomall offers this service for free, but plans to eventually make this a premium service that merchants will pay for.

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