GlobalWebIndex, a technology company that profiles consumers across 40 countries, reported that the most avid online shoppers are the Chinese digital consumers wherein 83 percent is reported to have purchased a product online in the past month. The percentage is surprisingly even across all age, gender and income breaks.
E-commerce giant Alibaba is one of the most successful home-grown brands in China which GWI highlighted as the reason for the expansive popularity of digital shopping in the country.
Asia-Pacific presents a huge opportunity for digital commerce as six of the top 10 global markets come from the region. The other markets from the region in the Top 10 list by GWI include: South Korea, Indonesia, India, Taiwan and Thailand.