Asia, China & Japan Market Research

  • WARC by Ascential - Asia’s Anatomy of Effectiveness

    WARC by Ascential - Asia’s Anatomy of Effectiveness

    WARC set out to identify the behaviors that would improve brands’ probability of success, publishing the ‘Anatomy of Effectiveness’ at the 2019 Cannes Lions Festival. It’s a great white paper, packed with nuggets of guidance…
  • WARC by Ascential - The Future of Strategy 2019

    WARC by Ascential - The Future of Strategy 2019

    WARC’s 2019 Future of Strategy report is based on a global survey of strategists, and discusses the changing role of strategy in the context of increased focus on customer experience, growing competition from non-agency shops,…
  • WARC by Ascential - Key Insights for Media Owners from Cannes Lions 2019

    WARC by Ascential - Key Insights for Media Owners from Cannes Lions 2019

    At this year’s edition of Cannes Lions, media owners and platforms converged on the idea that advertisers must take a more proactive approach to brand safety.For Facebook, this means better understanding a brand’s “tolerances and…
  • China Digital Ecosystem Best Practice & Insights (Oct. 2019)

    China Digital Ecosystem Best Practice & Insights (Oct. 2019)

    This is he monthly China Digital “Best Practices and Insights” report for October 2019. This month’s report covers Market Insights into Youth Fashion Culture and how Brands Embrace Technology. We also spotlight the following brands:…
  • China Digital Ecosystem Best Practice & Insights (Sept. 2019)

    China Digital Ecosystem Best Practice & Insights (Sept. 2019)

    This is he monthly China Digital “Best Practices and Insights” report for September 2019. This month’s report covers Social Insights into Chinese Valentine’s Day, WeChat’s new ad format and Chinese territory issues. We also spotlight…
  • Asia Pacific Media Survey – Redefining the Value of Content

    Asia Pacific Media Survey – Redefining the Value of Content

    The past 12 months in the Asia-Pacific (APAC) media industry has been characterized by change.New technologies, digital platforms and business models have all left their mark on the traditional media ecosystem. As data becomes more…
  • Asian Development Bank - An Evolving ASEAN Vision And Reality

    Asian Development Bank - An Evolving ASEAN Vision And Reality

    The Association for Southeast Asian Nations (ASEAN), which was founded in the 1960’s and its growth and direction over the course of 50-years lead to ASEAN formally launching the ASEAN Economic Community (AEC) in December…
  • The World Bank - Doing Business 2020

    The World Bank - Doing Business 2020

    Doing Business 2020 is the 17th in a series of annual studies investigating the regulations that enhance business activity and those that constrain it. It provides quantitative indicators covering 12 areas of the business environment…
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