Mr. Xingwei Chen shares with us today the history of his business journey. From his point of view, Sumo Sushi was successful in terms of investment, but didn’t achieve the business level he wanted, so what did he learnt from that experience and adjust it in the current business model? As a Chinese American, what is his advantage of having F&B business in China? He also give some advises for foreign entrepreneur in how to entre Chinese market successfully. Find out more in this iTV-Asia interview.
Get in touch with the ideas behind business entrepreneurs in China. "Entrepreneurial thinking" has rippled though the lively pond that is the Chinese market, but not without its share of obstacles. Understand how entrepreneurship shapes Chinese marketing, Chinese advertising and China business news today.
Host: Carlo Wolff - Vice President, Business Developmemt, IMIG China
Carlo Wolff is a China Specialist with a gift to enthuse and entertain audiences on Business, Finance and Social subjects. He has been in China since 2003, acting as an advisor to industries ranging from design management to sourcing and is currently the Managing Director for Herzog International Consulting in Shanghai, a market entry consultancy. Prior to setting up in China he worked for over six years at Deloitte and Fortis Bank in M&A and Debt Underwriting. He has mastered five languages and is President of the China Advanced Toastmaster Club, and is taking public speaking to a higher level in China.