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What’s the scoop on consumer trends in 2011? Let our advertising guru Tom Doctoroff fill you in. In part one, Tom joins iTV-Asia editor Nicholas MacDonald to discuss the major developments of 2011, including the ban on TV advertising during prime-time dramas, the reality behind the seeming explosion in online advertising, the massive success of Apple and Samsung, and the evolving automotive, cuisine and consumer sectors.
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Tom Doctoroff

What’s the scoop on consumer trends in 2011? Let our advertising guru Tom Doctoroff fill you in. In part one, Tom joins iTV-Asia editor Nicholas MacDonald to discuss the major developments of 2011, including the ban on TV advertising during prime-time dramas, the reality behind the seeming explosion in online advertising, the massive success of Apple and Samsung, and the evolving automotive, cuisine and consumer sectors. In part two, they look into Tom’s crystal ball to discuss why everyone seems uneasy about the future here, why Japan and Korea have little bearing on China’s advertising industry.

CHINA AUTHOR FORUM

Before you can be effective doing business in Asia, you have to know Asia. iTV-Asia Author Forum brings you the people who are writing what the world is reading about these exciting times on the hottest continent on Earth, and further explores what their insights mean for your business.

Nicholas MacDonald

Host: Nicholas MacDonald - Contributing Editor (Shanghai), iTV-Asia.com

Nicholas has made his home in Shanghai since 2008, where he works as iTV-Asia’s Contributing Editor and as a freelance writer and researcher. He graduated from Augustana College with a degree in Political Science and Philosophy. He worked as an Editor with Plunkett Research and the China Economic Review and as an instructor at Shanghai Xingjian College before joining iTV-Asia as a Contributing Editor.

 

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