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Ogilvy China - Globalizing in a New Economic Reality: Making Chinese Brands Matter Globally
SHANGHAI, Sept. 24, 2019 /PRNewswire/ - Ogilvy China today launched a report that explores the current state of brand building among Chinese companies going global. The report builds on in-depth interviews with 40 CMOs of… -
ASEAN Youth – Technology, Skills and the Future of Work
According to 56,000 people who were surveyed by the World Economic Forum (WEF), Vietnam ranks third among six ASEAN countries in terms of the proportion of young people aspiring to become entrepreneurs and business owners.The… -
Diligent Corporation - Recent Corporate Governance Updates across the APAC Region
Corporate governance is a framework of rules, standards and operating procedures applicable to the management of organisations that also seeks to balance the interests of an organization’s many stakeholders. And it is an issue of… -
MMA – Mind Your Business – Best cases of AI in Marketing that actually helped companies to grow
Digital transformation is the most commonly used term in seminars today, becoming a regular keyword in thousands of presentations. However, the exact concept of this term is still ambiguous because each industry’s approach to and… -
Dentsu Aegis Network – Make Change Real – CMO Survey 2019
Dentsu Aegis conducted a global survey of 1,000 CMO’s and found that 79% of CMO’s believe they must transform, not just optimize, their businesses through digital technologies. Furthermore, 80% state they will need to take…
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