
Insight Vietnam will bring you insight into the market through in-depth interviews and round-table discussions with Vietnamese and non-Vietnamese who are investors or managing foreign investment firms and international companies in Vietnam.
Hoa Mai - Research Director of The Nielsen Company Vietnam, discusses the myths about the Vietnam’s young consumers.


Vietnam
Vietnam is seen as one of the world’s most attractive destination for foreign investors with an improved business environment and rising trade confidence index. Insight Vietnam will bring you insight into the market through in-depth interviews and round-table discussions with Vietnamese and non-Vietnamese who are investors or managing foreign investment firms and international companies in Vietnam.FACTS: AT. Kearney’s 2010 FDI Confidence Index ranked Vietnam 12th out of more than 80 countries to be the most trusted by the international investing community. In the World Economic Forum’s Global Enabling Trade Index Report 2010, Vietnam’s ranking has advanced to number 71 in 2010, among 125 economies worldwide.
Coming behind China, India, Brazil, Germany and Poland on the list of the most attractive investment destinations, Vietnam tops the list of Southeast Asian nations, followed by Indonesia, Malaysia and Singapore.
Vietnam – Business
Vietnam has been one of the world’s most impressive growth stories over the last 2 decades. The key driver of this growth, according to the Vietnam Competitiveness Review 2010, has been improved labor productivity. However, despite the recent gains, Vietnam still remains behind many other countries in infrastructure development, supply chain maturity and national business policy framework.
Vietnam - Finance
We all may recall an article from a 2008 issue of Businessweek titled “Vietnam is hot. Don’t get burned,” which reviewed the gloomy outlook of the fund management sector in Vietnam following the unprecedented boom of 2007. With the slow recovery of the global economy since 2010, is the sector painting a new picture for Vietnam to attract fresh offshore investment?
Vietnam - Marketing
Vietnam’s pharmaceutical market is forecasted to lead the Asia Pacific region in growth at a compound annual rate of 19 percent for the period of 2011-2013 according to a survey conducted by an India-based market research company. Even though market value and per capita spending on pharmaceutical products is still low, Vietnam is predicted to be the 10th largest in Asia Pacific by 2016 and will have the 13th highest per capita spending rate.
2010 was considered as successful year in Vietnam in the area of Tourism, where Vietnam received a record high of 5 million foreign visitors, far exceeding the set target of 4.2 million and about 28 million domestic visitors. The tourism industry accounts for about 5% of the country’s GDP and provided employment for 1.4 million people.
Asian youths aged under 20 makes up roughly 35% of the total Asian population and 15% of the world’s population. Needless to say, this is a significant market segment for manufacturers and marketers. While Vietnam ranks 6th in Asia’s youth population, what does it mean in terms of strategic entry into this potential segment?
One of the key drivers of Vietnam’s economic growth rate is it’s extremely young population. In this episode of Insight Vietnam we are joined by Ms. Hoa Mai, Research Director of The Nielsen Company Vietnam and discuss the attitude, values, beliefs, aspirations and most importantly, product and brand selection of one of the key market segments in Vietnam, one that holds Vietnam’s future consumerism.
During the long period of high growth, Vietnam's workforce expanded very quickly. However, a wide gap remains between the demand for and supply of skilled labour. This has certainly posed some challenges for existing companies and will remain one of the key areas of concern for potential investors in Vietnam.
In this episode of Insight Vietnam, and with a veteran in the advertising industry as our guest speaker, we take you on a journey and discuss the advertising and media landscape of Vietnam. We discuss advertising, branding, public relations, the internet and email marketing and we’ll also talk about what works and what does not work as well as challenges that advertisers face in this market.
Uniqlo vs. Zara: Who is Winning the Retail Race in Asia?
Japan’s Uniqlo has been rapidly swallowing a bigger and bigger chunk of the Asian fashion retail market. While the company has long had a huge presence in it’s home country, the company’s rapid expansion through China and South Korea- where it now boasts 80 stores and 68 stores, respectively- has given it a solid foothold on the Asian mainland.
Chinese and Vietnamese Wind Tower Exporters Under Scrutiny from US Department of Commerce
China and Vietnam’s wind power equipment suppliers have become the subject of an antidumping investigation by the US Department of Commerce after being tipped off by a coalition of US-based wind energy companies. Imports of wind towers from China and Vietnam have grown rapidly in recent years, reaching US$103.6 million and US$51.9 million respectively in 2010, and provoked concern from US wind tower makers who fear being priced out of the market.
Getting Tough on Climate Change: Can Vietnam Prepare in Time?
Vietnam is a country caught in a quandary that is facing many developing countries that emerged too late to catch the growth wave of the 90s and 00s- how to balance industrialization with an ever-more-fragile environmental situation. For countries that are in low-lying tropical zones, however, these concerns go far beyond the hypothetical- climate change presents a clear and present threat. Vietnam is faced with the difficulty of crafting policy to mitigate the damage incurred by countries that developed earlier in entirely different regions of the world, while simultaneously diminishing the impact of the country’s own economic growth- an unenviable task.
“Vietnam Can Use The Power Of The market”
Vietnamese Bonds to Continue Rise in 2012
Vietnam’s economy is caught in a transitional period from being a low-income agricultural economy to a middle-income industrial economy. Following a similar path to it’s massive neighbor to the north, Vietnam is facing high inflation and the government is finding itself forced to implement ever-tighter monetary policies and credit controls to rein in the consequences of the country’s rapid growth.
















