Dan is a principal at MAP / Market Action Partners, a Tokyo-based firm focused on corporate training, coaching and business consultancy. Dan’s experience in B2B sales, marketing and training spans 33 years - of which 28 in Japan and 5 in New York. He spearheaded the introduction of new products, created & executed lead generation programs, conducted innumerable sales calls, trained sales & other staff, and provided marketing & operational support. He has been active at the American Chamber of Commerce in Japan, and has given numerous presentations to various organizations and associations.
Dan and his team start with two viewpoints: What will be effective? How to get ‘permanent improvement’? He reveals an interesting concept with us today, that the most effective way for sales is role playing and the role playing is successful if you make the sales person sweat. So what are the reasons behind the theory? What tools does he use to make sales training more effective? He also speaks about the follow-up program he uses to avoid information overload in sales training, and the sales approach he teaches in the training course. Find how MAP helps B2B sales department in Japan to improve their performance in this iTV-Japan interview.