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ORGANIZER
UBM
United Business Media Limited is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. .
Johan Wong
Director of Digital Strategy, JWT,China
Johan Wong joins us today to share his view on the digital landscape in China. Johan talks about how does digital market differ from the West, what is his "framework" for using digital communications to deepen a brand experience. We also hear about how should digital be integrated into agencies, what is SNS and how a brand can real "own the conversation" without being uncool. Tune in to find out more.
Tom Doctoroff
CEO (Asia-Pacific), JWT
What’s the scoop on consumer trends in 2011? Let our advertising guru Tom Doctoroff fill you in. In part one, Tom joins iTV-Asia editor Nicholas MacDonald to discuss the major developments of 2011, including the ban on TV advertising during prime-time dramas, the reality behind the seeming explosion in online advertising, the massive success of Apple and Samsung, and the evolving automotive, cuisine and consumer sectors. In part two, they look into Tom’s crystal ball to discuss why everyone seems uneasy about the future here, why Japan and Korea have little bearing on China’s advertising industry, and Tom’s top pet peeves about China marketing. If you want to be on top of the advertising game in China, you can’t afford to miss this episode.
David Lester
Managing Director, Leo Burnett Vietnam
In this episode of Insight Vietnam, and with a veteran in the advertising industry as our guest speaker, we take you on a journey and discuss the advertising and media landscape of Vietnam. We discuss advertising, branding, public relations, the internet and email marketing and we’ll also talk about what works and what does not work as well as challenges that advertisers face in this market.