FEATURE INTERVIEW
Asher Esakoff
Business Director, Mailman Group

Bringing the Australian Football League to China? All in a day’s work for Asher Esakoff, head of strategy at Mailman Group and mastermind of the company’s international expansion. Watch the video to find out how Asher caught the “expat bug”, great moments in his varied career, how Mailman group is riding the “Chinese tsunami” that is flooding the world, and what’s next for the company’s business in China and abroad.
Born and bred in Melbourne, Australia, Asher began his career as a sales & marketing professional working as a sales trainer with Australia’s online directory leader: Sensis. Next he moved to global direct sales company London Sales in which he assumed the position of national marketing director supporting company strategy in Singapore. Asher joined leading Chinese social media and innovation agency The Mailman Group in 2008 and has made a name for himself as the company’s business director.

PROGRAM INTRODUCTION AND HOST

MAD Men of China

The program is designed to give the viewer a deeper understanding of Advertising trends, local insights in China and an opportunity to learn more about the people who make are the fabric of the Advertising industry in China. The program will feature people who are working to push the boundaries of the industry and are facing daily challenges living and working in a foreign country.

Mailman (www.mailmangroup.com)

Andrew Collins

CEO,
Mailman Media Group

Host Bio

PROGRAM GUESTS

Asher Esakoff

Business Director,
Mailman Group

Born and bred in Melbourne, Australia, Asher began his career as a sales & marketing professional working as a sales trainer with Australia’s online directory leader: Sensis. Next he moved to...
Al Gokcimen

CEO,
On Track Media

Al Gokcimen is currently the CEO of On Track Media. Before he came to China, he served as Managing Director of OTN Australia previous global leader of LED live sites. Projects his from Australian...
Adrian Moss

Founder / Group CEO,
Asia Digital Holdings

Adrian Moss is the founder and Chief Executive Officer of Asia Digital Holdings, a leading online advertising and marketing group delivering performance-based, integrated digital marketing solutions...
Josh Mallamud

Co-Founder & Chief Strategy Officer, JigoCity

Josh Mallamud is a founder of JigoCity, a social buying business operating in 15 cities and 5 countries throughout Asia. Josh heads up strategy globally and is active in a variety of areas of the...
Jak Severson

Chief Executive Officer,
Thoughtful Media Group (TMG)

Jak Severson serves as the Chief Executive Officer for Thoughtful Media Group (TMG). In that role, Jak focuses on strategic expansion, creative development, and core advertiser sales. Jak is an...
Shannon Dix

General Manager,
Nitro Shanghai

Shannon Dix is a very passionate and creative suit. He began his advertising career at Chris Clarke’s first agency, Pure Creative DMB&B, which was one of the hottest creative shops of its day in...
Scott Spirit

Strategy Director,
WPP China

Scott Spirit moved to Shanghai in November 2006 to become WPP's China Strategy Director. He is responsible for helping develop and implement the overall strategy of all of WPP's businesses in China...
Larry Namer

President & CEO,
METAN Development Group

An entertainment industry veteran with over 38 years professional experience in cable television, live events and new media, Larry Namer is a founding partner of METAN Development Group, a new...

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