Join us in this interview with Seth Grossman and Sam Flemming. Seth is the Managing Director of Carat, the 3rd largest media planning and buying agency in China. Seth joined Carat in 2007 to establish their Communication Planning discipline, and was promoted to MD, Eastern China in late 2008. Seth has 15+years of strategic marketing experience includes 10+ years in China. He was previously a Marketing Director for De Beers diamonds and also has worked at both ATL and BTL creative agencies in China and in the United States. Seth is fluent in Mandarin Chinese and is a graduate of Princeton University with a dual degree in Chinese History and American Studies.
Looking at the bigger picture of media in China, Seth sees exceptionally positive outlook for China’s media market despite the current economic and financial crisis. He enlightens us with Carat’s exclusive concept and strategy as a media agency, along with how has Carat been successfully playing a powerful role in China’s media arena. To find out why Seth believes China is the most challenging and fascinating market in the world, tune in and learn the answer in this iTV-Asia interview.