FEATURE INTERVIEW
Founder Babela’s Kitchen

In this segment of interview, Xing shares with us the history of his business journey. From his point of view, Sumo Sushi was successful in terms of investment, but didn’t achieve the business level he wanted, so what did he learnt from that experience and adjust it in the current business model? As a Chinese American, what is his advantage of having F&B business in China? He also give some advises for foreign entrepreneur in how to entre Chinese market successfully. Find out more in this iTV-Asia interview.

PROGRAM INTRODUCTION AND HOST

China Entrepreneurs

Get in touch with the ideas behind business entrepreneurs in China. "Entrepreneurial thinking" has rippled though the lively pond that is the Chinese market, but not without its share of obstacles. Understand how entrepreneurship shapes Chinese marketing, Chinese advertising and China business news today.

Director of Herzog International Consulting

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