FEATURE INTERVIEW
Chairman, China Direct Marketing Association

Alex Font is the director for Affinity Service Ltd. Familiar with business practices in the U.S., Japan, China and Korea, Mr Font has twelve years experience in the call center industry.
Currently, Mr Font is a board member of the China DMA. He has held the Chairmanship of the Telemarketing Sub-committee for the American Chamber of Commerce Japan and is a current member of the American Telemarketing Association and the U.S. Direct Marketing Association.

Font graduated from the University of Central Florida in Orlando, Florida with an economics major. He is a certified Professional Direct Marketer and graduated with honors from Temple University Campus in Tokyo, Japan, where he was also an instructor for their Call Center Management Course.

PROGRAM INTRODUCTION AND HOST

The China DMA

This segment informs us on direct marketing in China and takes a look at the current literature, topics and expert views in the field. The hosts and guests of China Direct explore the parallels and distinctions of strategies and marketing styles in China versus the West. Changes in the Chinese market inevitably affect the approaches of marketers working in the region today. How do such changes impede or cultivate opportunities, business relationships and innovation for those working in this field? Find out how top business leaders are dealing with these issues in this segment of iTV.Asia.com.

Director
AffinityServices Ltd.

PROGRAM GUESTS

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