
Margaret Ma-Connolly joins us today to enlighten us the history of United Business Media and the services they provide worldwide, she also reveals that China is the market has the strongest growth, thus it attracted UBM to enter the market. One of UBM’s product TFMA (Technology for Marketing and Advertising), the integrated media event is celebrating its 10 years’ birthday in 2010, she talks about the background and history of TFMA, different program and event they hold, and its successes. Find out more about UBM and its exciting event in this iTV-Asia program.
As Country General Manager of UBM China, Margaret leads the on ground development of the leading face-to-face, online and print media brands and services in business technology. Prior to joining UBM, she held senior management positions at TNT Express and Global Sources responsible for business planning and product development. In addition, Margaret has extensive experience in management consulting and web development. She is a graduate of Oxford Brooks Business School with MBA degree and certifications in Project Management, Information System Management and Web Development.
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Tuesday, 29 May 2012
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Tuesday, 5 June 2012
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Wednesday, 6 June 2012
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PROGRAM INTRODUCTION AND HOST
China DMA
This segment informs us on direct marketing in China and takes a look at the current literature, topics and expert views in the field. The hosts and guests of China Direct explore the parallels and distinctions of strategies and marketing styles in China versus the West. Changes in the Chinese market inevitably affect the approaches of marketers working in the region today. How do such changes impede or cultivate opportunities, business relationships and innovation for those working in this field? Find out how top business leaders are dealing with these issues in this segment of iTV.Asia.com.
PROGRAM GUESTS
Founding Director,
China Direct Marketing Association






