The China Direct Marketing Association program brings us a new interview with Executive Vice-President of Mc Cann-Erickson, Barry Colman. After Colman's 20 years of experience in Asia and especially Shanghai, China, his knowledge and extensive background makes him an expert in Direct Marketing in China.



Listen in as he details his daily activities, and learn about Direct Response Marketing, Total Engagement Planning, advertising, communications strategy & planning, and the role he has played in bringing solutions to key accounts for Mc Cann, in Shanghai.



Colman enlightens the audience about his movement to the creative side and what he considers are the expectations and evolution of Chinese consumers, and how they accept and receive communicated direct marketing messages. Does he feel media restrictions in China can affect how these messages are conveyed, and what are the channels used? Are solutions tailor-made or does one-size fit all for all tiers for a Direct Marketing point of view?



Colman reveals his Direct Marketing predictions for 2009, what have been his challenges in China, and the possible opportunities beyond the traditional ones we have seen in the past. Barry Colman is also VP of the China DMA.