What’s the scoop on consumer trends in 2011? Let our advertising guru Tom Doctoroff fill you in. In part one, Tom joins iTV-Asia editor Nicholas MacDonald to discuss the major developments of 2011, including the ban on TV advertising during prime-time dramas, the reality behind the seeming explosion in online advertising, the massive success of Apple and Samsung, and the evolving automotive, cuisine and consumer sectors. In part two, they look into Tom’s crystal ball to discuss why everyone seems uneasy about the future here, why Japan and Korea have little bearing on China’s advertising industry, and Tom’s top pet peeves about China marketing. If you want to be on top of the advertising game in China, you can’t afford to miss this episode. Tom's new book, "What Chinese Want: Culture, Communism & China's Modern Consumer" will be released in May 2012 from Palgrave Macmillan.