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Marketing
The battle for the Asian marketplace is intense, and you need the most informed expert advice and opinion on your side. Watch our videos for interviews and panel discussions with leading advertising and marketing professionals working in today’s Asian market, featuring programming in both English and Chinese.China - Marketing English
Advertising & Marketing
Johan Wong joins us today to share his view on the digital landscape in China. Johan talks about how does digital market differ from the West, what is his "framework" for using digital communications to deepen a brand experience.
Interactive China
"Sina Weibo has totally changed the landscape of social media.” Kel Hook joins us to talk about how Wieden + Kennedy is using social media to take its advertising campaigns in China to the next level.
Luxury Marketing
Distilled spirits are a tradition with deep roots in America and China, and Jon Pageler and Frank Coleman want to share the unique flavors of American liquors with an ever more discerning Chinese audience.
Mad Men of China
Bringing the Australian Football League to China? All in a day’s work for Asher Esakoff, head of strategy at Mailman Group and mastermind of the company’s international expansion. Watch the video to find out how Asher caught the “expat bug”, great moments in his varied career, how Mailman group is riding the “Chinese tsunami” that is flooding the world, and what’s next for the company’s business in China and abroad.
Mobile Media
Can the mobile marketing world handle two Alvins? Watch Google’s Alvin Foo and Alvin Wang Graylin rap about Google AdMob, whether Android will overtake iOS in China, whether or not Nokia’s embrace of Windows Phone is the way to go, Samsung’s strategies, Microsoft’s mobile missteps, how Chinese brands are using mobile apps- and how you can too. If you want to know where the mobile business is going in 2012, let Alvin fill you in with our video.
The Power Brokers
Today Shane Benis joins us to share his experiences as a boxing promoter in China and what has made him successful. Shane is known as a “torturer” in the boxing industry for his very demanding style of training. But he is more than a coach.
China - Marketing Chinese
数字时代新女性
什么是So Lo Mo? 你So Lo Mo化了么? 我们非常荣幸请到Stella分享她在数字营销行业的经验。作为Apple和gadgets狂热追随者，So Lo Mo在书写微博，朋友聚会签到，分享信息等方面都影响着她的工作和生活。
奢华品牌在中国
受好朋友之邀来到上海的邓懿德，一眼相中了外滩十八号。然后，最初在她面前的首要问题不是吸引品牌入驻，而是修复大楼。
Mobile Media
我们正步入一个移动手机为主导的信息时代，手机已成为了人们日常生活不可或缺的一部分。作为Pre Angle投资公司的创始人，王利杰先生致力于帮助那些处于创业期的安卓系统软件开发商淘到第一桶金。
Japan - Marketing
Japan Clicks
In this segment of interview, Adrian Roche shares with us his insights on digital world from different perspective including jobs, digital as a channel, and proliferation of devices, social media marketing as well as small businesses in 2010 and beyond.
Strategic Engagement
Whither pharmaceuticals in Japan? In this interview, P. Reed Maurer shares his insights into “Big Pharma”, generics, and bioventures in the Japanese market.
Vietnam - Marketing
David Lester
In this episode of Insight Vietnam, and with a veteran in the advertising industry as our guest speaker, we take you on a journey and discuss the advertising and media landscape of Vietnam. We discuss advertising, branding, public relations, the internet and email marketing and we’ll also talk about what works and what does not work as well as challenges that advertisers face in this market.
Hoa Mai
One of the key drivers of Vietnam’s economic growth rate is it’s extremely young population. In this episode of Insight Vietnam we are joined by Ms. Hoa Mai, Research Director of The Nielsen Company Vietnam and discuss the attitude, values, beliefs, aspirations and most importantly, product and brand selection of one of the key market segments in Vietnam, one that holds Vietnam’s future consumerism.
Ralf Mathaes
Want to know the key demographic and population trends of Vietnam? This episode of Insight Vietnam focuses on an overview of Vietnam as a market including population and demographics, wealth trends, major product trends, current distribution channels, and the key differences in consumers’ spending behaviors in key regional segments of Vietnam with Mr. Ralf Mathaes, Managing Director - Indochina of TNS Vietnam.
Marketing Roundtables
Consumer Insights
Join Helen Wang and Tom Doctoroff to gain insights into where the Chinese consumer market is going as the new Chinese middle class rises to international prominence. Tom who has worked in China’s advertising industry for nearly two decades and authored Billions: Selling to the New Chinese Consumer, the essential guide for foreign companies trying to make sense of the daunting Chinese market, brings an American perspective to the table, while Helen, consultant to many Silicon Valley firms and author of The Chinese Dream, a guide to the rise of the new Chinese middle class, offers the perspective of a native Chinese with extensive experience in US business.
Cool/Digital/Mobile
What is mobile marketing, and how can your business take advantage of it? Watch mInfo’s Alvin Wang Graylin host “Cool/Digital/Mobile”, where his panel of four digital marketing experts talk about how to take advantage of mobile and online marketing technologies- and what their companies are offering customers in this area, and plan to offer in the future. Are you cool, digital, and mobile?
Marketing Roundtable
Meet iTV-Asia’s marketing experts and hear their opinions on how your company can be more effective in the Chinese marketplace. Clare Cheng, Mike Rosenthal, Alvin Wang Graylin, Alex Font, and Andrew Collins bring you up to date on the changes in the Chinese marketplace in recent years, the best platforms for marketing in China, and what the future holds.
Print VS Digital
Is print media done for- and what does that mean for Shanghai’s business publishing industry? iTV-Asia CEO Kerry Kennedy talks to Geoff de Freitas, Pete Sweeney and David Basmajian to get a handle on where their respective organizations are going as regards online and offline media. Are e-books killing print books? How can magazines take advantage of tablets? Do traditional publishers really know how to take advantage of the web? All these and more are explored here.
Gaopeng.com Intending to Slash Staff, Offices
Gaopeng.com, Groupon’s joint venture website in China with Chinese partner Tencent, has announced that they must slash nearly 1,000 positions and close at least 20 offices in China due to lack of funds.
H&M to Open 18 New Stores in Japan
The world's second-largest fast fashion retailer, Hennes & Mauritz AB (H&M), will more than double its number of shops in Japan by the end of 2012 amid H&M's sales in Japan have been strong compared with other countries.
Infiniti Plans Rapid Growth in China Market
Nissan Motor plans to quadruple it’s Infiniti brand’s market share of the Chinese luxury auto market to eight percent by 2016 in order to try to make gains on leading brands Audi and Lexus, who currently control 34 percent and eight percent of the market, respectively.
Bank of America Nearing Completion of China Construction Bank Sale
Bank of America (BoA) will soon complete it’s plan to sell a major portion of it’s stake in China Construction Bank (CCB), one of China’s big four lenders, in a deal valued at around RMB65 billion (US$10 billion), according to sources close to the deal.
Chinese University Students Covet Jobs With China Mobile, Though Fewer Seek Jobs With SOEs- ChinaHR.com
ChinaHR.com’s ninth annual survey report on the Best Employers among Chinese University Students, released June 28th, ranks China Mobile as the most desired employer in China, though it also shows a marked trend away from state-owned enterprises (SOEs) as the entities within which new graduates desire to build their careers. Private companies and foreign-invested enterprises are becoming more attractive as employers in the post-global downturn era.
No Plans for a “Yen Ceiling” – Japanese Finance Ministry
Japan has no intention of following the lead of the Swiss central bank to place a “ceiling” on the value of its currency, officials in Japan’s finance ministry said on Wednesday.
Japan Eyes JP¥300 Billion Job Creation Program under Extra Budget
The government is set to implement a JP¥300 billion (US$3.88 billion) program to boost employment in Japan under a third extra budget for fiscal 2011 in response to the March 11 earthquake and tsunami as well as the negative impact of the yen's recent sharp rise.
Chinese and Vietnamese Wind Tower Exporters Under Scrutiny from US Department of Commerce
China and Vietnam’s wind power equipment suppliers have become the subject of an antidumping investigation by the US Department of Commerce after being tipped off by a coalition of US-based wind energy companies. Imports of wind towers from China and Vietnam have grown rapidly in recent years, reaching US$103.6 million and US$51.9 million respectively in 2010, and provoked concern from US wind tower makers who fear being priced out of the market.
Getting Tough on Climate Change: Can Vietnam Prepare in Time?
Vietnam is a country caught in a quandary that is facing many developing countries that emerged too late to catch the growth wave of the 90s and 00s- how to balance industrialization with an ever-more-fragile environmental situation. For countries that are in low-lying tropical zones, however, these concerns go far beyond the hypothetical- climate change presents a clear and present threat. Vietnam is faced with the difficulty of crafting policy to mitigate the damage incurred by countries that developed earlier in entirely different regions of the world, while simultaneously diminishing the impact of the country’s own economic growth- an unenviable task.