Yvonne Ye has a very strong connection with Media since she was a little girl. She shares her stories with us about some fascinating experiences she has in media industry. She talks about her career development in SMG and how the experiences contribute to her current position in QX Media. She reveals her thought on the most exciting element about TV directing, and the program she previously produced. Find out what advises does Yvonne offer to the new starters in media industry.

Yvonne graduated from Shanghai University with a degree in TV directing. She worked more than five years for the Shanghai Media Group, China’s second-largest media group by revenues, where she was Chief Director on various TV programs. She has produced and directed numerous videos for well-known companies including Sony, Intel, Microsoft, Yahoo, Volkswagen and Kyocera.