
受好朋友之邀来到上海的邓懿德,一眼相中了外滩十八号。然后,最初在她面前的首要问题不是吸引品牌入驻,而是修复大楼。通过持之以恒,外滩十八号大楼的绝代风华得以重现。接着,邓懿德如何吸引行内高端品牌入驻外滩18号?接着又向入驻的顶级商家提出怎样的严格租用规则?邓懿德将如何策划十八号的未来导向?更多行业资讯更多行业资讯不容错过。
邓懿德,“外滩18号”首席执行官。邓懿德获得新泽西理工学院硕士学位,于纽约定居多年,有着极其丰富的市场策划、商场管理经验。在邓懿德的管理下,“外滩18号”获得联合国教科文组织授予的“文化遗产保护荣誉奖”。
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PROGRAM INTRODUCTION AND HOST
Luxury Marketing in China
Enter the world of luxury marketing in China. See the concepts and strategies behind luxury marketing in China driven by some of the top business leaders in this field. We take a look at China's rise in luxury spending, ranging from fashion, jewelry and mobile phones to cars, hotels and furniture. With trendy flagship stores opening around China, we find out how this continuing trend impacts Chinese marketing, advertising economics and consumer behavior.
PROGRAM GUESTS
Frank Coleman - Sr. VP of Communications and Public Affairs, Distilled Spirits Council
Jon Pageler – Sr. VP of Communications and Public Policy (North America), Diageo
General Manager Hospitality Services,
"Shanghai Xintiandi" property management
Managing Director & Group Executive Chef,
M1NT Shanghai
Marketing Director,
Solidarnosc Alcohol (Shanghai) Co., Ltd
Director of Restaurant Operations,
Rmal Hospitality






