Join us on our Direct Marketing program as we interview Tony Cheung, Regional Director for Epsilon International. Epsilon has been in China since 2001 and has since seen the growth of email marketing in particular. With a long standing presence in this region, Cheung lets us in on how email marketing has evolved in China and how the local audience reacts to this direct approach. Mr Cheung emphasizes the need for firms to understand what to do after acquiring customers and how to monetize this valuable resource. How do leading companies deal with regulations and issues of privacy in China? What are the industries that utilize email marketing the most in China? Find the answers on this iTV-Asia channel.

Epsilon International is a leading provider of multi-channel, data-driven marketing technologies and services. Through its combination of client-centric marketing solutions, Epsilon International helps leading companies and organizations measure, understand, manage and optimize their customer relationships. The organization's end-to-end suite of integrated services includes strategic consulting, creative, data, database and loyalty technology, analytics, and email and direct marketing distribution services. These provide a platform for customers to produce multi-channel marketing programs that generate measurable results throughout their customer lifecycles. With local offices in the Australia, China, Hong Kong, Singapore, U.K., France and Germany, Epsilon International is an operating unit of Epsilon. Founded in 1969, Epsilon is headquartered in Dallas, and comprises 3 major business services groups including Marketing Technology and Loyalty Management, Agency and Direct Services, and Data Solutions. Epsilon has experience working with 700 blue-chip brands internationally and is the world's largest permission-based email marketer. Epsilon is an Alliance Data company