Ms Stephanie Kung was born in Taiwan, holds the MBA degrees from both Columbia Business School and INSEAD. Stephanie used to work for financial services industry for investor relations in New York. With the strong experience in Marketing and Leasing, she is now responsible for marketing strategy, branding, public relations, and retail leasing as the Marketing Director at Bund18.

Based on her international background and experiences, Stephanie shares her view on the differences between luxury market in China and other parts of the world, as well as her definition of luxury. She lets us in on what are the challenges Bund18 face, their customer profile, and their 3 years of marketing plan in China. Tune in to find out more about Bund18 and what kind of luxury lifestyle is Bund18 trying to bring to the consumers.